August 04, 2014
StudioK1 Helps Ralphs Freshen Up
StudioK1, working with Perkowitz+Ruth Architects, has helped create a new look for Ralphs Fresh Fare in Sherman Oaks, California. Taking up a city block on Ventura Boulevard, this new concept for Fresh Fare brings an urban feel to the grocery shopping experience.
The main entry features an atrium dominated by a luminous sculpture composed of over 100 LED light boxes of different shapes and sizes. The effect is felt from across the street, creating a new visual icon for the area.